The sales growth strategy that no one is talking about
What if I told you the fastest way to grow your sales team isn’t more deals, more dials, or more dashboards—but more transparency?
I’m not talking about the “rah-rah” kind of transparency where leaders share just enough to sound open but not enough to make a difference. I’m talking about radical transparency—the kind where losses are learning moments, feedback is real-time, and teams stop pretending they have it all figured out.
Because let’s be honest—most sales teams don’t talk about the deals they lost. They don’t openly break down the flops, the fumbles, or the why behind missed quotas. But what if they did?
What if, instead of just celebrating the wins, we studied the misses just as aggressively?
🔹 What really happened in that lost deal? (Not the excuse version—the truth.)
🔹 Why did our forecast go sideways? (And how do we fix it before next quarter?)
🔹 What’s the one thing we keep doing that’s costing us revenue? (Spoiler: It’s probably avoidable.)
Here’s the magic: when leaders create psychological safety around these conversations, something wild happens. The fear of failure drops. Reps stop hiding their struggles. Coaching gets sharper. And instead of making the same mistakes over and over, the team actually gets better.
The best sales leaders I know don’t just allow transparency. They lead with it.
They run post-mortems on lost deals—not to assign blame, but to sharpen strategy.
They don’t sugarcoat bad quarters—they own them, dissect them, and pivot fast.
They create a culture where learning happens in the open, not behind closed doors.
Because the truth is, transparency isn’t about being nice. It’s about growing faster.
So, here’s your leadership challenge this week: Where can you be radically transparent with your team? Maybe it’s sharing a tough lesson you learned, opening up a conversation about missed targets, or flipping the script in your next sales meeting:
💡 Instead of “Who crushed it this week?”
👉 Ask, “What’s something that didn’t go as planned, and what can we learn from it?”
Your team’s growth is hidden in those answers. Let’s start talking about them.
Let’s go.
My best, always,
Shar